A NUMBER of Fraser Coast tourism businesses have been officially recognised among the best in the state as part of the 2025 Best of Queensland Experiences (BOQE) program, with a diverse range of local operators named in this year’s list.
The recognition, awarded annually by Tourism and Events Queensland, identifies top-performing tourism businesses based on a stringent set of criteria, including customer reviews, online booking functionality, engagement with tourism platforms, and overall visitor experience.
This year, 2,341 Queensland tourism products received the prestigious stamp of approval, with 534 achieving a perfect score of 100 out of 100 points.
Fraser Coast operators featured across a wide range of categories including accommodation, food and drink, attractions, tours, hire, and transport.
Among the recognised local names are Kingfisher Bay Resort, Hervey Bay Whale Watch, Aquavue Beachfront Bar & Eatery, Blue Dolphin Marine Tours, and The Story Bank.
These results place the Fraser Coast in the spotlight as a region that continues to deliver high-quality, visitor-focused tourism experiences.
The accolade also serves as a powerful promotional tool, as BOQE recognition gives businesses a competitive edge in marketing themselves to both domestic and international travellers.
The announcement comes at a crucial time, as Queensland ramps up its preparations to elevate its tourism profile on the global stage in the lead-up to the 2032 Olympic and Paralympic Games.
Tourism Minister Andrew Powell emphasised the rigour of the BOQE program and the prestige attached to its recognition.
“The bar is high, and this is done deliberately to show travellers from all over the world that Queensland really does offer a world-class holiday,” Minister Powell said.
“Carrying the industry’s Best of Queensland Experience stamp is a significant achievement, and the operators who have secured this have gone above and beyond to offer an all-round outstanding experience for visitors to our great State.”
“Our tourism operators are the people on the ground who bring our beautiful State to life for more than 28 million visitors each year, and they all do a brilliant job for Queensland.
This nation-leading program shows travellers just how many of our operators offer a truly superior product.”
Tourism and Events Queensland CEO Craig Davidson highlighted the importance of digital accessibility in today’s tourism market, noting a dramatic increase in online booking capabilities.
“This significant uptake in tourism capability shows the importance of the program in setting best practice criteria for businesses to strive towards,” Mr Davidson said.
“Having an online platform that allows customers to book directly and receive instant confirmation is a vital part of the customer experience journey, which is a key part of the program.”
The full list of recognised Fraser Coast operators includes a broad range of accommodation providers, tour companies, eateries, and attractions – further showcasing the region’s strength as a vibrant, visitor-friendly destination on Queensland’s tourism map.
