Marine Mecca reaps national recognition

Fraser Coast’s Marine Mecca has been named in the top 9 emerging sustainable experiences in Australia this week by a national travel publication.

The rankings were published in the May edition of Australian Traveller with the Fraser Coast’s new Marine Mecca product suite named at Number 9.

The magazine selected 100 emerging destinations and experiences which were promoted in a series of articles, enticing readers to journey with its writers as they ventured into some of Australia’s most iconic locations showcasing eco conscious stays.

Two Wide Bay experiences were in the top 9 – with the newly-credentialed Bundaberg region coming in at number 5.

Australian Traveller writer Carla Grossetti selected the Fraser Coast Marine Mecca products in the final list because of the diverse range of experiences offered 365 days a year.

“Renowned for its unique whale watching encounters, the Fraser Coast is much more,” he wrote.

“From wreck and reef diving to bareboat sailing charters, fishing adventures, jet-ski tours, K’gari Adventures and Indigenous excursions, the Fraser Coast is a year round holiday destination with the perfect subtropical climate”.

Fraser Coast Tourism & Events general manager Martin Simons said selection of the Marine Mecca product suite in the top 10 of emerging sustainable experiences in the nation was an amazing result for a new marketing initiative for the region.

“Marine Mecca was only launched to the market this year and the recognition shows that the quality of experiences in one of the most pristine waterways on Australia’s east coast was immediately resonating.

The trade and consumer campaign using PR and media to position was well underway with a $250,000 spend on national platforms across TV, radio, print, and digital channels including activations on Sydney’s number 1 breakfast radio station KIIS1065, a national takeover campaign with TripAdvisor, a 30-minute destination show with Channel 7’s popular travel show Weekender, a content creation / social media plan and travel writer famils.

The focus of the marketing will be on the diversity and breadth of products and experiences, so people can see what the Fraser Coast has to offer.

The full article can be found here: https://www.australiantraveller.com/australia/emerging-sustainable-experiences/